It’s become a chore to vote, and it’s become a huge dividing buzzkill in our country. Well, unless it’s in the form of a Facebook hate comment. Let’s make political jingles great again! No one wants to talk about politics anymore. Give listeners an uncomplicated song to sing and every time they see an ad from your brand, they’ll already feel associated with it. Put your radio jingle on repeat throughout your campaign and consumers will be sure to remember it. The simpler it is, the easier it is to remember. Use your companies’ number or name as part of the jingle. The most successful radio jingles are the ones where companies understand their singularity and translate it into a catchy rhythm. Creating a special and entertaining song will help your brand stand out against competitors. The number one reason companies create a radio jingle is because consumers will remember it. Then, the consumer builds trust with your brand and is more likely to choose it over a competitor. No matter if listeners hate or love your radio jingle, they will remember it. Once a consumer has heard your radio jingle and they see an ad for your business or product, they’ll have the song to associate it with. When people hear it, they associate it with your brand. Radio jingles have a simplistic way of creating brand awareness. Why You Need A Radio Jingle for Your Brand Brand Awareness If you’re looking to build your brand and be heard (again and again and again), they’re just what you need. Don’t just take it from us: radio jingles work. Get a great, jazzy, big-band tune for a “classic” feel for your brand.
Want to seem cool and modern? Choose a modern pop-rock style for your ad. Radio jingles are highly effective tools to give your advertisement a perfect sense of your brand. In other, more radio-centric words, the radio jingles that you feature in your ads create a brand in the brain of your customers. The co-author of the study, Patrick Hartmann, wrote, “Our study shows that the use of different melodies, which are appropriate and in line with the message and the brand…creates different impressions…of the brand itself”. It’s no surprise that a great radio jingle will get stuck in your head, but what does that fact mean for your brand? A study published in 2011 studied the perceptions of 540 people that listened to ads for a fake mineral water brand featuring different music. They’ll get stuck in their heads, and when they hear bits of them again, they’ll instantly remember your ad and what you were telling them in it.
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Radio jingles are the only advertising method that will get you hours of free airtime in your listeners’ own brains. This is perfect for advertising your brand.
There’s a lot of neuroscience that goes into this, and while I could tell you about how INMI is related to the default mode network in the brain, which is a function of the prefrontal, posterior cingulate, and parahippocampal cortices, I’ll condense what you need to know in layman’s terms: when you hear a familiar piece of music, your brain floods itself with memories related to that tune. That earworm of a radio jingle that’s been running through your head since you got to work this morning is doing exactly what it’s meant to, and it’s all thanks to a little thing called “involuntary musical imagery” (INMI). Today, we know a lot more about exactly why radio jingles work than our friends did back then. Their songs may not have been as catchy as our modern-day radio jingles, but the concept of them is that long-standing. Merchants in the crowded marketplaces of London in the 1500s would sing to cut through the noise of the space and attract customers. Music and advertising are a historic power duo. Here’s some concrete evidence that a radio jingle is exactly what you need to get your brand out there and stuck in consumers’ heads. So, you’re thinking of using a radio jingle in your newest ad campaign. Why Do Radio Jingles Work? According to Science
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